When it comes to financial advice, including information on the best mortgage rates, who do you turn to? According to a survey released by the Bank of Montreal last Friday, Canadian’s are more likely to turn to their financial institution with money problems than anywhere else. This includes friends, family members, financial advisors and mortgage brokers. Even in the age of social media, younger home hunters and investors admit that the bank is their number one source for financial advice.
But is the bank really the best place to go for unbiased information?
There’s no denying that Canada’s big six banks deserve a pat on the back for their marketing prowess. But it’s important to recognize it for what it is – smoke and mirrors. Banks position themselves as partners in the pursuit for financial success, but at the end of the day that’s not necessarily the truth. While banks aren’t out to suck you dry, they certainly are out to make a profit. At the end of the day, banks are driven to rake in profits in order to please shareholders. Sadly, this is often at the expense of the customer. Continue reading →